Function & Impact of Media
Why Video & Media?
No wonder this period of history is referred to as the Information Age. Each day, you awake to an alarm clock. Morning newspapers and television shows inform and entertain you. Radio announcers tell you which songs that they are going to play.
Most communication is meant to:
No wonder this period of history is referred to as the Information Age. Each day, you awake to an alarm clock. Morning newspapers and television shows inform and entertain you. Radio announcers tell you which songs that they are going to play.
Most communication is meant to:
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2 CLASSIFICATIONS OF COMMUNICATION
- Individual Communication: Many examples of individual communication exist. Talking with someone on the telephone, using the computer; instant messaging, e-mail, and finding information on the web are all examples of individual communication.
- Mass Communication: Each day you receive messages aimed at reaching many people. Mass communication systems are used to inform a large audience. Masses of people act as the receiver in this type of communication. o A trend in mass communication is targeting. This idea tries to focus various media on a particular segment of society. An example would be a sporting goods company advertising during a football game. These commercials are targeted at the sports minded audience.
- SOCIETY & MEDIA:
Influences The influences of communication on society are meant to be positive. You are entertained, informed, and educated through the use of various media. However, communication technology can have a negative influence on society. The distribution of false or misleading information is an example.
- Propaganda: is the use of false or misleading information to harm someone or something. It is used to force others to accept certain points of views.
- Economics Many people are employed in various communication activities. Writers, printers, broadcasters, technicians and engineers work in the communication field. Advertisements also help generate money for companies in the communication field. This helps keep the economy of our country growing.
FACTORS CONTRIBUTING TO COMMUNICATION IN AMERICA:
- Freedom of Speech: The concept of freedom of speech means that you can express your views without experiencing a negative or positive impact from that action. You may express your views up to a point. This is a very important privilege. Freedom of speech allows us to communicate.
- Laws and Regulations: With the growth of communication, federal laws and regulations were created to control various media so that those media are not used in a negative way. These rules limit many communication efforts. These regulations are designed to protect you. Various laws ensure that the public is being served fairly.
Copyright: Copyright is a form of protection provided by the laws of the United States to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works. Section 106 of the 1976 Copyright Act generally gives the owner of copyright the exclusive right to do and to authorize others to do the following:
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It is illegal for anyone to violate any of the rights provided by the copyright law to the owner of copyright. These rights, however, are not unlimited in scope. One major limitation is the doctrine of “fair use.”
Mere ownership of a book, manuscript, painting, or any other copy or does not give the possessor the copyright. The law provides that transfer of ownership of any material object that embodies a protected work does not of itself convey any rights in the copyright.
What Works Are Protected? Copyright protects “original works of authorship” that are fixed in a tangible form of expression. Copyrightable works include the following categories:
- Fair Use is the doctrine that brief excerpts of copyright material may, under certain circumstances, be quoted verbatim for purposes such as criticism, comment, news reporting, teaching, scholarship, and research without the need for permission from or payment to the copyright holder.
Mere ownership of a book, manuscript, painting, or any other copy or does not give the possessor the copyright. The law provides that transfer of ownership of any material object that embodies a protected work does not of itself convey any rights in the copyright.
What Works Are Protected? Copyright protects “original works of authorship” that are fixed in a tangible form of expression. Copyrightable works include the following categories:
- literary works;
- musical works, including any accompanying words
- dramatic works, including any accompanying music
- pantomimes and choreographic works
- pictorial, graphic, and sculptural works
- motion pictures and other audiovisual works
- sound recordings
- architectural works